Legendary roads
A measured, non-competitive passage of the Tail of the Dragon — 318 curves in 11 miles — followed by the Blue Ridge foothills and a scenic run through the Great Smoky Mountains.
Nashville to Road Atlanta · Sep 30 – Oct 3, 2026
Three days.
One extraordinary road.
From Nashville's legendary music heritage to the iconic curves of the Tail of the Dragon and the roar of the ten-hour Motul Petit Le Mans at Michelin Raceway Road Atlanta.
Limited to 10 vehicles. The run confirms once ten drivers have registered.
- Heritage
- Passion
- Purpose
The run
A drive worth the story
Exclusive automotive experiences, breathtaking mountain roads, luxury accommodations, intimate dinners and premium race-weekend access — shared with a community that understands the passion, craftsmanship and stories behind the machines.
Cultural heritage
The run opens in Nashville with a curated music event and a welcome salon, setting the tone before a wheel turns.
Motorsport access
Two days at Michelin Raceway Road Atlanta for Motul Petit Le Mans — practice, qualifying, paddock access and the ten-hour IMSA season finale.
Five-star hospitality
Top-rated hotels and resorts chosen for proximity to each day's experience, secure vehicle staging, hosted dinners and evening salons.
A considered group
Limited to 10 vehicles, shared with a community that understands the stories behind the machines.
Your car's next chapter
Photo stops at the road's best vantage points, and a record of the journey that stays with the vehicle.
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Miles of curated road
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Curves on the Tail of the Dragon
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IMSA season finale
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Vehicles on the run
Day by day
The route
Nashville, Tennessee to Michelin Raceway Road Atlanta — 1,050 miles over 3 days.
Pre-Rally
Wednesday, September 30
Nashville, Tennessee
Arrival, credentialing and the opening evening. Nothing is rushed; the run begins the moment you hand over the keys.
- White-glove arrival, credentialing and secure vehicle staging
- Welcome reception with hosted bar
- A curated Nashville music event
- Founder briefing, route etiquette and support-team introductions
- Evening at one of Nashville's landmark music venues, in a reserved private section
Day 1
Thursday, October 1
Nashville → Knoxville → Tail of the Dragon → Asheville
The signature driving day. An early departure protects the mountain window, and the afternoon belongs to the Smokies.
- Departure briefing: convoy standards, weather and support check
- Run east through Tennessee to the foot of the mountain stage
- Hosted lunch before the climb
- Tail of the Dragon — US 129, 318 curves in 11 miles, with photo points
- Regroup at the lake pull-offs below the dam
- Scenic transfer through the Blue Ridge foothills to Asheville
- Arrival at a landmark estate property, hosted dinner and evening salon
Day 2
Friday, October 2
Asheville → Road Atlanta
Mountain heritage gives way to endurance-racing culture, and the paddock opens up.
- Morning briefing and drive south into Georgia racing country
- Arrival at Michelin Raceway Road Atlanta with IMSA credentials
- Practice and qualifying from credentialed seating
- Paddock access, garage walks and team conversations
- Check-in at a luxury resort minutes from the circuit, with free time
- Vineyard reception, seated dinner and evening salon
Day 3
Saturday, October 3
Motul Petit Le Mans
The ten-hour IMSA season finale, start to night finish, with trackside hospitality all day.
- Morning briefing and transfer to the circuit
- Trackside hospitality for the full ten-hour race
- Paddock access and curated host commentary
- All-day premium catering and beverage service
- Grid walk, golden-hour racing and the night finish
- Finale celebration, awards and the closing storytelling salon
Departure
Sunday, October 4
Homeward
Transfers to the airport, and vehicles loaded for onward transport where you have arranged it. We are glad to help coordinate either.
Timings are indicative and reviewed daily against weather and road conditions. Every mile runs on public roads at legal speeds.
Pricing
What's included
One price covers the run itself — the rooms, the roads, the table and the track.
Four days, four nights
Wednesday arrival through the Saturday finale, with four nights of accommodation and a Sunday departure.
Top-rated hotels and resorts
Premium properties chosen for proximity to each day's experience rather than for a brand name.
Two days at Petit Le Mans
Exclusive trackside and paddock access across Friday and Saturday for the ten-hour IMSA season finale.
A curated Nashville music event
A private music heritage experience on the opening evening, in a city that earned its reputation.
Two dinners and evening salons
Hosted dinners with a pre-set menu and choice of course, plus receptions and evening salons.
Daily luggage service
Bags collected each morning and waiting in your room on arrival, so you drive with an empty car.
Reserved parking
Valet or a private, reserved section of garage at every stop, with clearances suitable for low-clearance vehicles.
Exclusive rally merchandise
A rally kit made for the run: apparel, luggage tags and the pieces you only get by being on it.
Heritage Run · Sep 30 – Oct 3, 2026Register Interest
$5,200
per driver, including the vehicle
$3,500
optional passenger, per person
No payment is taken today. Registering your interest costs nothing and commits you to nothing.
- No payment taken today
- Limited to 10 vehicles
- Confirms at ten drivers
Not included
- Personal travel to Nashville and home from Atlanta
- Vehicle transport to the start and from the finish — optional, and billed separately
- Fuel for your own vehicle
- Anything not listed on the itinerary
Vehicle transport is entirely optional — plenty of participants simply drive in. If you would rather ship the car, we will help arrange enclosed transport, along with flights and ground transfers, at cost to you. Tell us what you need when you register.
Register
Register your interest
The Heritage Run confirms once ten drivers have registered. It takes a minute, costs nothing and holds you to nothing.
- 1
Tell us about you and the car
Five questions. Enough for us to know the run is right for you, and no more.
- 2
We call you
A real conversation about the route, the cars already in and anything you need arranged.
- 3
The run confirms at ten drivers
We confirm to everyone at once, with full written terms. Only then does any payment come into it.
More than just a drive.
Heritage, passion and purpose
An exclusive curated automotive adventure — and a place among 10 vehicles.